What Are We Selling Here? Homework Helps!


Selling  your home, or thinking about selling your home? Here are few tips that will make the process smoother and pave the way to a successful closing.

Realtors® market homes in a myriad of different ways, and no two are going to do it exactly alike. That said, sellers hire a Realtor® to market their home to get the best possible price and terms that will help them meet their goals.

The following are a few tips that should help reach your goals.

1. When interviewing an agent ask about their website and their company’s website. If they don’t have one, why not?

Its all about selling your home for the best price and terms. If you’re home isn’t getting full exposure, it’s harder to achieve your goals.

2. Ask for examples of their marketing. Look at the pictures of their listings. If the best they can do is a picture of their rear view mirror on the MLS, it’s time to consider another agent.

Think I’m kidding about the rear view mirror? Sadly, it happens more often than you might think. That an agent is okay with “marketing” a home that way astounds me. As I said, Realtors® market in many different ways, but if they can’t get out of the car for some reason, they can hire a photographer who will. Just sayin’.

The same goes for narrow, Iphone photos. Some agents take great pictures with their phones in landscape mode. There’s nothing wrong with it as long as the photos are good and show the home in the best light. But, if the photo you see online is a portrait mode shot of the toilet with the seat up, or down for that matter, you might want to interview some more agents.

While I’m on the subject of photos, blurry photos aren’t okay either, and yet there are numerous examples of them on the various websites out there.

3. Make your home easy to show.

Some sellers would rather their home be shown by appointment only for a variety of reasons. There’s no problem with that as long as appointments are easily made and kept.

Homes that are easy to show, get more showings and realize a higher sales price.

Make sure your Realtor® has and uses electronic lock boxes. These boxes are great because your Realtor® will know exactly who showed your home and what time. It makes follow-up a breeze and is more convenient for you.

Appointments can be made either through you or your Realtor®. If the Realtor® does not want to install a lock box, ask why.

4. If you must be home for showings, step outside so that the buyers can get a feel of the home on their own. If you can’t do that, confine yourself to one room while they are looking.

Buyers can be uncomfortable when the seller is present for the showings. They feel hurried and that they must watch what they say.

Last summer I had buyers walk away from a home they were going to write an offer on because the seller followed them from room to room for 45 minutes. It was their second time in the home and they wanted to see it one more time before writing an offer.

The seller was over selling her home, instead of letting her home and Realtor® do the job.

By the time we left, Mrs. Buyer said she had a headache and they both felt that the sellers didn’t trust them for some reason. They wrote an offer on a different home and are now happily living in it.

5. If you don’t have a good Realtor®, ask your friends and family, and do some homework of your own.

Go online and look at the current homes for sale. If you like the way a home is marketed, contact the agent and ask them to interview for the listing.

Interview two or three agents to find out what they think your home is worth, and how they will market your home. You will make your decision based on these factors and ultimately an agent’s personality too.

In the end, both you and your agent have homework to do!

The agent will research listings and sales that compare to your home and must be on top of the market to help you set realistic expectations on pricing. They must have the tools in place to properly market your home.

Your homework is to be aware of the market, and how homes are marketed, so that you can make the best choice for yourself. By interviewing two or three agents, you should have a good idea of the value of your home, and a good idea of the agent’s marketing plans.

By doing your homework, and hiring a hard working Realtor® who has done theirs, you will both be in line to realize your goals in a timely manner and that’s what it’s all about.

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